If you’re wondering, “Why does this shit look like real blood?” when you’re looking at Saw III’s official poster, wonder no more. It is indeed printed with star Tobin Bell’s blood, so selflessly bled out during a heated discussion on the merits of using real corpses, real feces, and real psychopaths in the filming of Saw IV.

Crazy Lionsgate motherfuckers… But why remain on the sidelines? You can take part in the frenzied craziness by having a long shot at getting the exclusive, blood-smeared poster, thanks to the American Red Cross’s unholy alliance with the film’s producers. Even if you didn’t actually win the grand thing, you might still walk away with a severed finger of your choice, which you can lick dry at leisure in the comfort of your own room.